This is the latest buzz in the world of Hollywood and Bollywood.

Madonna’s done it. Jennifer and Nicole have had more than one. Are you onboard the oxygen beauty bandwagon? Oxygen facials became all the rage when Madonna touted its praises on her own website in February of last year. Since then, oxygen facials have become a hot commodity at many spas.

In India, celebs like Mallika Aurora Khan swear by it.

What are oxygen facials?
Oxygen therapies for the beauty industry revolve around the use of medical grade oxygen as a delivery mechanism for active ingredients in to the skin. It is also used as a “wash” over the face of a client post traditional facial therapies in an attempt to stimulate or feed the skin so new collagen growth can occur.

How does it work?
As a delivery mechanism, the oxygen is compressed and sprayed at high pressure directly on to the skin surface. A “serum” of active ingredients such as nutrients or vitamins or hydrators etc, are introduced to the oxygen stream just before the skin, and the combined oxygen and ingredients in the form of a high pressure jet forces its way past the skins barrier defense systems and in to the lower levels of the epidermis.

There are proven effects of oxygen on unhealthy or damaged tissues with the vasoconstrictive effects, reduction of inflammatory cytokines, increase in growth factors, and antibacterial effects often mentioned.

The magic of oxygen
Why does oxygen work to make our skin smoother and softer? The theory behind oxygenated beauty is that we all need oxygen for survival. Oxygen is what revives and replenishes the cells in our body. However, due to the pollutants in our environment today, our oxygen content has been greatly reduced. It is also true that as we age, oxygen does not reach our skin cells as efficiently, which is what leads to the aging process. The result can be thinner skin and the appearance of wrinkles and age spots . An oxygen facial will replenish the amount of oxygen that the skin receives, leaving it hydrated, plumper and younger looking.

What are the effects?
Oxygen facials are designed to improve the appearance of your skin by renewing skin cells and fighting the bacteria that causes acne. As a result, your skin looks and feels firmer for a couple of days. The oxygen facial is excellent for those who want to reduce dry and irritated skin or diminish little imperfections that are noticeable in front of a camera. Oxygen facials may also help reduce fine lines as well as protect skin from sun damage and everyday stress.

Why do make up artists recommend oxygen facials for brides and models?
It's the ultimate hydration therapy that makes your skin look better instantly and stay that way for a few days". The facials provide a moisture boost that makes skin smoother so that it is easier to apply makeup.

What is the procedure at Kosmoderma?
A protein solution is poured into the machine and the client is then treated to a pure oxygen mist that is forced into the top layer of the skin. Afterwards, a collagen mask is place over the face to allow the skin to absorb the oxygen even more. After the procedure, clients are left with smoother skin that is healthy and renewed. To maintain that dewy face look, clients must follow up with five more treatments on a weekly basis and then a monthly treatment indefinitely.

Duration: 60 mins

Sessions: Every week for a month. Every 2 weeks for 2 months. Once every month for maintenance